Welcome to Reading Lives, a conversation about reading and our initiative to find out what’s happening to children’s reading in family life. Join us here and on twitter to discuss what it takes to inspire children to read, today and in the future. @EgmontUK #ReadingLives

Can digital content encourage children to read?

Stephanie Gauld

July 8th 2013 by Stephanie Gauld

There’s an urban myth which says that children laugh on average 300 times a day. Egmont UK is in the business of making children laugh. Toxic magazine is filled with fun for 7-12 year old boys and more recently we’ve published the Angry Birds and Annoying Orange jokes books, not to mention our award-winning Jelly […]

Winnie-the-Pooh: The Bear For All Ages enters the world of Apps

Tim Jones

June 20th 2013 by Tim Jones

What matters most to us at Egmont Press is the power of a good story, wherever it appears. . . and stories don’t get much better than Milne and Shepard’s tales of Winnie-the-Pooh. Last week we launched our Classic Winnie-the-Pooh app for iPad and iPhone. The Bear For All Ages is now available on touch […]

Are we overlooking the real benefits of children reading?

Alison David

April 11th 2013 by Alison David

The first chapter of our new Reading Street report into children’s reading reveals that some of the key benefits of reading for pleasure in childhood are being over-looked because of a challenging set of circumstances faced by families and the way we live today. Over the past 6 months we’ve been observing the reading habits […]

To Celebrate World Book Day: Five Hundred Reasons…

Cally Poplak

March 7th 2013 by Cally Poplak

To celebrate World Book Day, let me share the insights of Isaac Bashevis Singer, which are pinned up by my desk…   There are five hundred reasons why I began to write for children, but to save time I will mention only ten of them. Children read books, not reviews.  They don’t give a hoot about […]

The Appeal of Characters

David Riley

March 6th 2013 by David Riley

In our business we talk of brands, of properties, of licences and of characters, but to our readers  – children and their parents – these are beloved companions, friends who keep us company, make us laugh, entertain us and sometimes even scare us. Our duty as publishers is to safeguard and cherish these properties but […]