Welcome to Reading Lives, a conversation about reading and our initiative to find out what’s happening to children’s reading in family life. Join us here and on twitter to discuss what it takes to inspire children to read, today and in the future. @EgmontUK #ReadingLives

Can digital content encourage children to read?

Stephanie Gauld

July 8th 2013 by Stephanie Gauld

There’s an urban myth which says that children laugh on average 300 times a day. Egmont UK is in the business of making children laugh. Toxic magazine is filled with fun for 7-12 year old boys and more recently we’ve published the Angry Birds and Annoying Orange jokes books, not to mention our award-winning Jelly […]

The Appeal of Characters

David Riley

March 6th 2013 by David Riley

In our business we talk of brands, of properties, of licences and of characters, but to our readers  – children and their parents – these are beloved companions, friends who keep us company, make us laugh, entertain us and sometimes even scare us. Our duty as publishers is to safeguard and cherish these properties but […]

Reports of the death of print are greatly exaggerated

Cally Poplak

February 19th 2013 by Cally Poplak

I’m a children’s book publisher, and until this century, I’ve used a piece of technology called the book to deliver authors’ stories to their readers. And, because it’s a very good technology, the printed book has served authors and publishers extremely well for over 500 years. However, as a children’s specialist, I’m passionate about turning […]

From page to stage, big screen to small: War Horse

Tim Jones

February 14th 2013 by Tim Jones

One of the great things about working at a children’s publisher is the opportunity to give a child the gift of reading. It’s a gift that never wears out, doesn’t need batteries and is endlessly rewarding. However, reading has intense competition for children’s time. Boys in particular would often rather play football or a video […]