From page to stage, big screen to small: War Horse

Tim Jones

February 14th 2013 by Tim Jones

One of the great things about working at a children’s publisher is the opportunity to give a child the gift of reading. It’s a gift that never wears out, doesn’t need batteries and is endlessly rewarding. However, reading has intense competition for children’s time. Boys in particular would often rather play football or a video game than curl up with a book. So what’s the solution?

War horse 1As the publishing industry faces the challenge of our digital future, our products need to be fully immersive. They need to provide readers with a holistic experience. They need to go beyond the story. Our new War Horse app has the full text of the novel together with a carefully curated interactive timeline that tells the real story of World War I. If you are interested in a particular element in the story, you can access a wealth of material – documents, maps, video, audio – with a simple tap on the screen of an iPad.
The carefully created, interactive timeline adds layers and depth

War Horse 2You can also watch an 80-minute performance of the story by Michael Morpurgo, filmed for the app in front of a live audience. And that’s not all – there’s over an hour of video insights with experts and curators that adds true depth to the experience. It’s a whole new format to inspire today’s digital children to read.


Michael Morpurgo’s wonderful story has reached many new audiences with its stage and film versions. This app will reach even more – and it may even encourage some of those boys to put down the Xbox controller and discover the wonder of reading.